Shopping in Marrakech is a completely different experience to Europe, the U.S. or Australia. You will firstly have to be very patient and be willing to haggle to make the experience as entertaining as it can be. The city’s medina is home to several souks that are all intertwined where you can get countless Moroccan souvenirs.
Most traditional Moroccan products are handmade and it is possible to see the elaboration process in some of the shops and market stalls.
In Marrakech there are a large number of traditional pharmacies and herbalist’s shop that offer cures for every kind of ailment. The ingredients of any cream or medicine which you take an interest in will be explained to you in detail by the merchant to entice you to buy it.
Merchants in Marrakech’s souks love to haggle, this means that the most popular souvenirs vary greatly in price depending on the tourist’s willingness and gift for bargaining and coming to an agreement with the merchant.
A good tip is never to pay more than half of the initial asking price. In Marrakech and the rest of Morocco this is the way things are done. If the merchant seems unwilling to lower the price, all you have to do is leave the shop and this is when the bargaining starts.
Marrakech is packed with shops and stall of all sorts, which makes it difficult to say exactly where the shopping areas start and finish. One of the best parts to get lost and become part of “One Thousand and One Nights” is without a doubt the medina’s souks, an open-air market full of traditional products to cater for all tastes.
If you would like to buy Western-looking clothing and accessories, we recommend heading to Gueliz. The most expensive boutiques and high-end stores are located in Avenue Mohammed V.